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BA (Hons) Marketing
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 4 years |
| Intakes | September |
| Tuition (Local students) | $ 9,233 |
| Tuition (Foreign students) | $ 52,255 |
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Admissions
Intakes
Fees
Tuition
- $ 9,233
- Local students
- $ 52,255
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- SQA Highers: BBBC (ABBCC/BBBCCC (over 2 years)), including English plus SQA Standard Grade Mathematics or equivalent.
- GCE A-Levels: CCC, plus 3 GCSEs including English and Mathematics.
- Irish Leaving Certificate: BBBC.
- International Baccalaureate (IB) Diploma: 24 points (to include 2 Higher subjects at 4 points).
Curriculum
Year 1
You will be introduced to the concepts of marketing through the modules; Foundations of Marketing, and Marketing Management.
Year 2
You will begin to focus on specific elements of marketing. Modules studied include; Applied Marketing Research, International Marketing, and Sports Marketing Management.
Year 3
Modules include Marketing Communications, Consumers in the 21st Century, and E-Marketing and Sales Management.
Year 4
The Honours dissertation is a major part of your study this year. You will also study Relationship Marketing, and Marketing Strategy.