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EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

+60142521561

EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

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BA (Hons) Marketing Communication Management

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 3 years
Intakes September
Tuition (Local students) Data not available
Tuition (Foreign students) Data not available
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Admissions

Intakes

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Foreign students

Estimated cost as reported by the Institution.

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Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

  • GCSE: Grade C or above, or Grade 4 under newly reformed GCSE grading, in English Language and Mathematics, or equivalent.Please note the University does not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as suitable alternatives to GCSEs.
  • A-level subjects: No specific subjects required. Points from A-Level General Studies and AS-Level subjects (not taken onto full A-Level) can be included towards overall tariff. You must have a minimum of two A-Levels.
  • EDEXCEL (BTEC) Diploma: A minimum of DDM from the BTEC Diploma
  • Access: Achievement of the HE Diploma; achievement of 30 L3 credits at merit; achievement of Level 2 credits giving GCSE equivalency (where appropriate) in English Language and Mathematics
  • Baccalaureate IB: 26 points.

English Language Requirement:

  • If English is not your first language, you will be required to meet the UK Border Agency and Universities minimum English Language requirements such as the International English Language Test (IELTS) overall score of 6.0 with 5.5 in each component.

Curriculum

Foundation year (Year zero)

  • Becoming a Professional
  • Introduction to Organisations, Enterprise and Management 
  • Economics and Accounting for the Real World
  • Introduction to Law in a Social, Business and Global Context.

Year one

  • Introduction to Marketing
  • Analysing Markets and Marketing
  • Applied Marketing Communications
  • Marketing and the Regulatory Environment
  • Project Management in a Marketing Context
  • Building a Marketing Business
  • Academic and Management Skills 1
  • Practical Marketing Skills 1

Year two

  • Integrated Marketing Communications
  • Market Research and Analytics
  • Market Insight for Maximum Effectiveness
  • Managing Business Services
  • Managing Marketing Teams
  • Real Live Case
  • Academic and Management Skills 2
  • Practical Marketing Skills 2

Final year

  • Strategic Communications Management
  • International and Intercultural Communications
  • Critical Approaches to Communications Strategy
  • Achieving Growth and Managing Organisational Change
  • Business to Business Communication

Students who have not successfully completed a Placement or Study Year Abroad (SYA) module must take the following module:

  • Creating a Professional Profile

Plus one of the following modules:

  • Critical Business Enquiry Project
  • Enterprise Project
  • Work-based Enquiry Project
  • Applied Business Project

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