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EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

+60142521561

EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

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BA (Hons) Marketing Communications

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 4 years
Intakes September
Tuition (Local students) Data not available
Tuition (Foreign students) $ 65,954
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Admissions

Intakes

Fees

Tuition

Data not available
Local students
$ 65,954
Foreign students

Estimated cost as reported by the Institution.

Application

Data not available
Local students
Data not available
Foreign students

Student Visa

Data not available
Foreign students

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

  • 280 to 300 tariff points from 3 A-levels, or equivalent qualifications. BTEC Extended Diploma: DDM 
  • Recommended GCSEs: A minimum requirement of 5 GCSE's grade A* - C including Maths and English or equivalent qualifications
  • If English is not your first language: IELTS 6.5 (Academic) or above.

Curriculum

Year 1 - Level C

  • Fundamentals of Marketing
  • Consumer Culture & Behaviour
  • Communication & Research Skills
  • Integration of Marketing, Advertising & PR
  • Contemporary Media & Popular Culture
  • Emerging Global Themes

Year 2 - Level I

  • Planning & Launching New Products
  • Brands & Brand Communication
  • Academic & Professional Research
  • Customer Communication & Loyalty
  • International Marketing Communications
  • Digital Communication Strategies

Year 3 - 40 weeks minimum, work placement

Year 4 - Level H

  • Developing Strategy for Global Markets
  • Dissertation / Academic Paper

You will choose three options from such units as:

  • Persuasion and Influence
  • Political Communication-
  • Brand Management
  • Transnational and Multicultural Communication
  • Social Communication
  • Media Economics
  • Creativity in Communications
  • Consumer Insight Management
  • Consumer Cultures and Societies
  • Public Relations, Power and Democracy
  • Relationship Marketing
  • Online Culture and Behaviour
  • Entrepreneurship
  • International Events Management
  • Psychology of the Media
  • National Branding and Public Diplomacy
  • Corporate Sponsorship
  • Environmental Communication
  • Advertising and Society
  • Behavioural Economics and Cultural Strategy

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