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EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

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+60142521561
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EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

Facebook Instagram Email +60142521561
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BSc Business Analytics | University of Southampton Malaysia

About

The Business Analytics program at Southampton Malaysia equips students with specialized skills to help organizations analyze customer behavior and optimize decision-making. Through data-driven approaches, students learn to extract insights from diverse sources - including digital and social media platforms - while developing strong analytical and mathematical competencies for solving real-world business challenges. The program emphasizes practical applications of data science to drive strategic business outcomes.

Key facts

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 3 years
Intakes September
Tuition (Local students) $ 9,131
Tuition (Foreign students) $ 10,686

Subjects

  • Business

  • Business, Management

Duration

3 years

Tuition fees

Description Local students Foreign students
Tuition fee $ 9,131 $ 10,686
Miscellaneous fees Data not available Data not available
Total estimated cost of attendance $ 9,131 $ 10,686
Estimated cost per year $ 3,043 $ 3,562

Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Admissions

Intakes

Entry Requirements

Academic Requirements

  1. A-Level:

    • BBB excluding General Studies.

    • Mathematics: Minimum Grade 6/B in GCSE/SPM.

  2. IB Diploma:

    • 30 points overall (15 at Higher Level).

    • Mathematics: Minimum grade 4 (Standard/Higher Level), grade 5 (IB MYP), or grade 6/B (GCSE/SPM).

  3. STPM:

    • BBB excluding General Studies.

    • Mathematics: Minimum grade 6/B in GCSE/SPM.

  4. UEC:

    • BBBBB (Grade B4 and above only).

    • Mathematics: Minimum grade 6/B in GCSE/SPM/UEC.

  5. Foundation Year:

    • Programmes from other institutions considered case-by-case.

English Language Requirements

  • IELTS: 6.5 overall (minimum 6.0 in all components).

  • SPM English:

    • Grade C in SPM 1119 English (cohort before 2021).

    • CEFR Level B2 or above (cohort from 2021 onwards).

  • GCSE English: Grade C.

  • IGCSE English as a Second Language: Grade A.

  • UEC English: B3.

  • Other equivalents accepted.

Curriculum

Year 1

Core Subjects:

  • Introduction to Accounting and Finance

  • Introduction to Management

  • Introduction to Marketing

  • Analytics Implementation I: Spreadsheets and Databases

  • Business Analytics Programming I: SAS Base Language

  • Predictive Analytics I: Regression and Combinatorial Techniques

  • Prescriptive Analytics I: Fundamentals of Management Sciences

  • Foundations of Business Analytics OR Management Analysis

Year 2

Core Subjects:

  • Analytics Implementation II: Visualising Data for Effective Communication

  • Business Analytics Programming II: Algorithmic Thinking

  • Consulting: Context, Concepts and Practice

  • Predictive Analytics II: Business Forecasting

  • Prescriptive Analytics II: Simulation Business

Optional Modules (Choose 1-2):

  • Digital Business Models

  • Financial Accounting II

  • Financial Econometrics I

  • Financial Management

  • Management Ethics

  • Research Methods in the Social Sciences

  • Innovation, Technology and the Environment

  • Making Successful Decisions

  • Operations Management

  • Portfolio Theory and Financial Markets

  • Problem Structuring Methods

Year 3

Core Subjects:

  • Analytics Implementation III: Knowledge Management, Methods and Ethics

  • Analytics in Action I

  • Analytics in Action II

  • Prescriptive Analytics III: Optimisation

  • Final Project

Optional Modules (Choose 1-2):

  • Marketing in the Digital Age

  • Technological Innovation

  • Corporate Social Responsibility and Sustainable Business

  • Managing High-Growth Businesses

  • Project Management

  • Risk Management

  • Strategic Operations Management