Bachelor Of Arts (Hons) In Marketing

The modern marketplace is dynamic and competitive, requiring marketers to adopt a strategic mindset to overcome challenges and create distinctive value propositions for products and services. This programme is designed to develop graduates with a thorough understanding of marketing within both an organization and the wider business environment. It provides a solid foundation in marketing principles while fostering the ability to adapt to evolving market conditions. Students will cultivate strong analytical and strategic thinking skills, enabling them to effectively analyze market conditions, plan comprehensive marketing strategies, and implement and monitor initiatives. This holistic approach prepares graduates to succeed in a variety of marketing roles, equipping them with the expertise to drive business growth and maintain a competitive edge.

Academic Requirements

• ​UCSI Foundation year: Pass, with a minimum CGPA of 2.0
• STPM: Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level
• ​A-Level: Minimum 2 principals (D)
• ​UEC: Minimum 5 credits (B6) and pass (C8) in Mathematics and English
• ​National Matriculation: Minimum CGPA of 2.0
• International Baccalaureate (IB): Minimum score of 26 points in 6 subjects
• Canadian Pre-U: Minimum average of 60% in 6 subjects
• AUSMAT/HSC/ SACE/TEE/WACE: ATAR score 60% OR minimum 60% average in 5 subjects
• Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency: Minimum overall average of 60%
• Diploma (business-related): Minimum CGPA of 2.0
• Other equivalent qualifications
• To be reviewed by the faculty on a case-to-case basis

Note: The terms of passing in Mathematics and English at SPM level for the candidate with STPM or STAM qualification can be exempted if the candidate obtained Mathematics and English and its achievement is equivalent or higher than the required pass of the aforesaid courses at the SPM level.

English Language Requirements

For Local Students:

• MUET: Band 3
• SPM English Language; Grade B+
• SPM English Language 1119/O-Level/IGCSE: Grade C
• UEC English Language: Grade A2
• IELTS: Band 5.5
• TOEFL iBT: 46

If English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.

For International Students:

• Cambridge English Qualifications and Tests

1. B1 Preliminary, B2 First, C1 Advanced C2 Proficiency ): 160
2. Linguiskill Online): 160
3. Occupational English Test (OET)(Conventional/Online): 200

• TOEFL IBT: 46
• Pearson Test of English: 51
• IELTS: 5.5
• MUET: Band 4
• TOEFL Essentials (Online): 8

Year 1

• Fundamentals of Marketing
• Fundamentals of Management
• Business Accounting
• Microeconomics
• Organisational Behaviour
• Business Information System
• Business Communication
• Macroeconomics
• Introduction to Digital Marketing
• Statistics and its Applications
• Co-Operative Placement 1

Electives (Choose one)

• Sustainability in Business
• Introduction to Branding

Year 2

• Consumer Behaviour
• Marketing Analytic
• Marketing Processes
• Managing People
• Entrepreneurship
• Financial Management
• Business Research Method
• Internet and SEO Marketing
• Sales Management
• Operations Management
• Management Ethics
• Co-Operative Placement 2

Year 3

• Social Media Marketing
• Strategic Marketing
• Integrated Marketing Communications
• Marketing Research Project A
• Marketing Research Project B
• Services Marketing
• Retail Brand Management
• International Sustainable Marketing
• Current Issues in Marketing
• Strategic Management
• Co-Operative Placement 3

General Courses (MPU)

For Malaysian students:

1. Appreciation of Ethics and Civilisations
   (Penghayatan Etika dan Peradaban)

For foreign students:

1. Communication in Bahasa Melayu 3
   (Bahasa Melayu Komunikasi 3)

All students:

1. University Life
2. Integrity and anti-corruption
3. Extracurricular learning experience 1
4. Extracurricular learning experience 2
5. Extracurricular learning experience 3
6. Philosophy and Contemporary Issues