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BA (Hons) Fashion Design with Marketing
About
The BA (Hons) Fashion Design with Marketing programme prepares graduates to meet the evolving demands of the global fashion market through strategic planning, innovative product designs, and creative marketing concepts. This programme emphasizes the importance of speed, quality, and creativity in a technology-driven industry. Students will gain expertise in market intelligence, fashion trend forecasting, and the fundamentals of business and marketing management—critical areas that ensure fashion remains fresh, dynamic, and relevant.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | February, June, October |
| Total estimated cost (local) | $ 19,005 |
| Total estimated cost (foreign) | $ 22,087 |
Subjects
-
Fashion
-
Marketing
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | $ 19,005 | $ 22,087 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | $ 19,005 | $ 22,087 |
| Estimated cost per year | $ 6,335 | $ 7,362 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Academic Requirements:
- UEC: Minimum FIVE (5) Credits
- STPM: Minimum Grade C in TWO (2) Subjects (GP 2.00)
- A-Level: Minimum Grade D in TWO (2) Subjects (GP 2.00)
- International Baccalaureate (IB): Minimum score of 26/42 credits from SIX (6) Subjects
- Portfolio Assessment: Minimum 6 pieces of artwork are required for review
- National Matriculation: Minimum CGPA of 2.0
- Other Qualifications Equivalent to STPM/A-Level by MQA: Minimum average score of 60%
- UCSI Foundation: Minimum CGPA of 2.0
- Diploma: Minimum CGPA of 2.0
- Advance Diploma (Level 5, MQF): Minimum CGPA of 2.0
- Sijil Tinggi Agama Malaysia (STAM): Minimum Grade of Jayyid
- Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM): Subjected to HEP Senate / Academic Board's approval
- Diploma Lanjutan Kemahiran Malaysia (DLKM): Subjected to HEP Senate / Academic Board's approval
- Other Qualifications Recognised by the Malaysian Government: Case-by-case basis
Note for Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) and Diploma Lanjutan Kemahiran Malaysia (DLKM):
- The HEPs are to conduct screening and provide necessary guidance specific to the discipline of the programme; OR other relevant equivalent qualifications recognised by the Malaysian Government AND pass an interview (online/virtual/conventional) OR submission of the student’s portfolio, to be determined by the HEP as required.
English Language Requirements:
For Local Students:
- MUET: Band 3
- SPM English Language: Grade B+
- SPM English Language 1119 / O-Level / IGCSE: Grade C
- UEC English Language: Grade A2
In the event that the English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.
For International Students:
- MUET: Band 3.0
- IELTS: 4.5
- Pearson Test of English: 43
- TOEFL iBT: 33
- TOEFL Essentials: 6.5
- Cambridge Certificate of Proficiency in English (CPE): 147
Curriculum
Year 1
- Fashion Illustration and Design Communication
- Garment Construction and Fashion Sewing
- Art History
- Visual Communication
- Life Drawing
- Integrated Marketing Communication in Fashion
- History of Fashion
- Creative Cutting
- Design Development and Portfolio
- Extra-curricular Learning Experiences 1 (MPU-U4)
- University Life (MPU-U2)
- Fundamentals of Management
- Fundamentals of Marketing
- Co-operative Placement 1
Year 2
- Customer Communication
- Fabric and Functions
- Industry Brief 1 - Production and Realisation
- Industry Brief 1 - Research and Design Presentation
- Extra-curricular Learning Experiences 2 (MPU-U4)
- Business Modeling with Spreadsheet
- Entrepreneurship
- Industry Brief 2 - Production and Realisation
- Industry Brief 2 - Research and Design Presentation
- Sculpting with Fabric
- Religions in Malaysia (MPU –U3)
- Co-operative Placement 2
Year 3
- Industrial Design and Manufacture
- Final Major Project - Research, Idea Development and Rationale
- Men’s Wear - Tailoring Manufacture and Styling
- Extra-curricular Learning Experiences 3 (MPU-U4)
- Fashion Show Production - Collaborative Project
- Corsetry Construction Techniques
- Final Major Project - Portfolio and Dissertation
- Final Major Project - Realisation and Manufacture
- Co-operative Placement 3
General Courses (MPU) are compulsory for all students.
U1
For Malaysian students:
- Appreciation of Ethics and Civilisations
(Penghayatan Etika dan Peradaban) - Philosophy and Contemporary Issues
(Falsafah dan Isu Semasa)
For foreign students:
- Philosophy and Contemporary Issues
- Communication in Bahasa Melayu 3
(Bahasa Melayu Komunikasi 3)