Bachelor of Business (Honours) in Marketing

This programme aims to produce competitive graduates with intellectual, creative & cognitive skills and with strong entrepreneurial spirit necessary for the growing business sector. It seeks to further enhance the knowledge and skills of students in the field of marketing.

(1) STPM - Grade C in 2 relevant subjects
(2) A Level - Grade D in 2 relevant subjects
(3) UEC - Grade B in 5 relevant subjects
(4) Other IHL - Relevant Foundation/ Diploma accredited by MQA
(5) TAR UC - Foundation in Business OR Relevant Diploma

Compulsory subjects:
(1), (2), (3) and (4) must include -
i) SPM Pass/ O Level Grade E (pass) in Mathematics/ UEC Grade C in one mathematics subject
ii) SPM Pass/ O Level Grade E(Pass)/ UEC Grade C in English Language

Note:
a) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
b) TAR UC Diploma will be accepted on credit transfer into Bachelor Degree programmes.
c) Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
d)Subject to the Ministry of Higher Education latest requirements.

• IT Fundamentals and Applications 
• Business Communication
• Quantitative Methods
• Principles of Accounting
• Economics
• Elective I
• Elective II
• Principles of Management
• Principles of Marketing
• Consumer Behaviour
• Organisational Behaviour
• Commercial Law
• Human Resource Management
• Management Information Systems
• Retail Management
• Principles of Finance
• Operations Management
• Case Study
• Pricing Strategy
• Product Innovation
• Strategic Planning and Management
• Marketing Insight
• Brand Building Advertising & Promotion 
• Integrated Marketing Communications
• Digital Marketing
• International Marketing Strategy
• Entrepreneurship 
• Social Commerce
• Industrial Training
• Elective III
• Elective IV