BA (Hons) in Communication

This exciting and high-impact communication programme is designed to produce industry employable graduates in the fields of Corporate Communication, Advertising Design, and PR Project Management.

This innovative and creative programme works closely with industry practitioners to reinforce knowledge learnt in the classroom in project-based learning. You will have the opportunity to get up-close and personal with industry leaders, as they share their expertise and skills in seminars, workshops and classroom projects. This extends the learning beyond the classroom and you are given opportunities to plan and organise events through which you can apply your classroom knowledge. The Communication and Networking Club spearhead initiatives of the department such as organising field trips, community service collaborations and festivals. These events and activities add excitement and provide real world insights to you as part of your learning.

Additionally, as you work with lecturers on your research-based subjects, critical thinking, perseverance and research skills will be honed in the process. The internship component in the final year culminates all your learning, as you begin to apply theories into real world practice.

This degree is validated by Lancaster University and upon successful completion of the programme, graduates are awarded two certificates; one from Sunway University and another from Lancaster University.

STPM

Average C or CGPA 2.0 (Minimum 2 principals)

A-Level

Minimum 8 points (Minimum Grade D in at least 2 subjects)

Note: For A-Level points calculation

A = 10 points

B = 8 points

C = 6 points

D = 4 points

E = 2 points

Australian Matriculation

ATAR 55

Canadian Matriculation

55%

Monash University Foundation Year

55%

Sunway Foundation in Arts

CGPA 2.0

Unified Examination Certificate

Maximum 28 points from 5 subjects (all Grade Bs including English)

International Baccalaureate

Completed with minimum 24 points (excluding bonus points)

Sunway Diploma in Related Field*

CAVG 50% or CGPA 2.0

APEL.A

An APEL.A Certificate (APEL T-6) (Recognition of Prior Learning) 
(Click on this link for further information on APEL.A)

Specific Requirements

• Credit in English at SPM level or equivalent. IEP cannot be used to substitute a lack of Credit in English at SPM or Pre-University level.

Additional Requirements for Certain International Students

International students from certain countries that want to take some Sunway University degree programmes (for example programmes in partnership with Lancaster University) will need to take and pass our online six-month International Preparatory Programme (IPP). This is a requirement to enrol on a Sunway degree programme that also leads to a degree awarded by Sunway’s partner institution. Students are required to pass all the subjects with grade C and above to progress to the degree programme.

English Language Requirements

• IELTS or equivalent 6.0

Note: Any other qualifications will be considered on a case-by-case basis.
*Sunway Diploma holders may obtain advanced standing if credit transfer requirements are met.

Year 1

• Principles of Mass Communication
• Creative Thinking
• Graphic Communication
• English for the Arts
• Communication Theory and Practice
• Organisational Communication
• Principles of Corporate Communication
• Principles of Public Relations
• Media, Culture and Society

Year 2

• Communication Skills
• Digital Media Literacy
• Free Elective 1
• Free Elective 2
• Global Branding & Identity
• Integrated Marketing Communication
• Law & Ethics in Communication
• Media Technology
• Public Relations Issues, Crises & Strategies
• Public Relations: Planning, Campaign & Evaluation

Year 3

• Communication Research Methods
• Corporate Social Responsibility
• Online Communities
• Discipline Elective 1
• Discipline Elective 2
• Discipline Elective 3
• Discipline Elective 4
• Internship
• Research Project

Discipline Electives (Choose 4)

• Basic Narrative Analysis
• Celebrity Culture
• Events Management
• Intercultural Communication
• Investor Relations
• Media Relations & Public Affairs
• Political Communication
• Public Relations Writing
• Psychology in Communication

Free Electives

• Global Media and Culture
• Free electives are courses offered university-wide. The Department of Communication will offer Global Media and Culture as a free elective. Students are encouraged to take the electives offered by other schools and departments.

Additional MOHE compulsory General Studies subjects

For Local Students

• Penghayatan Etika dan Peradaban
• Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Critical Thinking
• Community Service for Planetary Health
• Entrepreneurial Mindset and Skills
• Falsafah dan Isu Semasa
• Integrity & Anti-Corruption

For International Students

• Appreciation of Ethics and Civilisation
• Bahasa Melayu Komunikasi 2
• Community Service for Planetary Health
• Critical Thinking
• Entrepreneurial Mindset and Skills
• Integrity & Anti-Corruption