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Diploma in Marketing
About
The Diploma in Marketing at Sunway College Ipoh delivers a quality learning experience that emphasizes a deep understanding of consumer behaviour in areas such as design, distribution, communication, and pricing strategies. The program encourages students to incorporate branding, services, and relationship-building between organizations and customers—skills that are essential in today’s dynamic marketplace.
With a holistic learning approach, the diploma also focuses on developing soft skills including innovation, IT proficiency, and life and career readiness. Students are prepared to adapt and excel in the rapidly changing business world, with the added benefit of direct entry into Year 2 of related degree programs at Sunway University, making it a strong foundation for academic progression and future success.
Key facts
| Qualification | Diploma |
| Study mode | Full-time |
| Duration | 2 years |
| Intakes | January, April, August |
| Total estimated cost (local) | $ 6,607 |
| Total estimated cost (foreign) | $ 7,522 |
Subjects
-
Marketing
Duration
2 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | $ 6,481 | $ 6,481 |
| Miscellaneous fees | $ 125 | $ 1,041 |
| Total estimated cost of attendance | $ 6,607 | $ 7,522 |
| Estimated cost per year | $ 3,303 | $ 3,761 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
The students need to meet the following Entry Requirements:
- Pass SPM/O-Level with minimum Three (3) Credits
- Other equivalent qualification approved by the Ministry of Education, Malaysia
Curriculum
The following are the modules studied in the Diploma in Marketing program:
First Year
- Basic Accounting
- Business Mathematics
- Business Studies
- Micro-Economics
- Principles of Marketing
- Statistics for Business
- Macro-Economics
- Human Resource Management
- English for Business Communications
- The Entrepreneur
- Business Ethics
- Marketing Planning
- Critical Thinking
Second Year
- Negotiation Skills
- Marketing in Practice
- Public Relations
- Marketing Environment
- Marketing Research & Information
- Advertising
- Principles of Management
- Service Marketing
- Consumer Behaviour
- Final Project
- International Business
- Marketing Communicatons