Bachelor of Business Management (Hons.)

Bachelor of BUsiness Management program will gain essential knowledge, skills, and techniques in organizational management, along with core expertise in applying multimedia and ICT for strategic purposes in managing diverse business organizations. Over the course of three years, the program will develop students' leadership qualities, provide a solid understanding of operational and strategic management fundamentals, and teach the effective use of technology based on key competitive factors.

Career Prospects:

• Human Resource Management Executive
• Business Management Executive
• Project Manager
• Business Development Executive
• Sales Manager
• Education Administrator

Entry Requirements:

• Pass Foundation/Matriculation with at least CGPA 2.00 from a recognised institution; OR
• Pass STPM or equivalent with minimum Grade C (GP 2.00) in two (2) subjects, and a pass in Mathematics and English at SPM Level or equivalent; OR
• Pass A-Level with minimum Grade D in two (2) subjects, and a pass in Mathematics and English at SPM Level or equivalent; OR
• Pass STAM with minimum Grade Jayyid (Good) in two (2) subjects, and a pass in Mathematics and English at SPM or equivalent; OR
• Pass UEC with minimum Grade B in five (5) subjects, including English, or minimum Grade C in SPM/O-Level English or equivalent

Note:

• The requirement to pass Mathematics and English at SPM Level can be waived if the qualifications include Mathematics and English with equivalent or higher achievement.
• Malaysian students who used English as the medium of instruction in their previous studies or have at least Band 2 in MUET or equivalent can be exempted from the English requirement.
• Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but must attend special enhancement course(s). These courses are remedial and equivalent to SPM. Students must pass these enhancement courses before taking related core courses taught in English.
• The English subject requirement does not apply to international students, as they must meet specific international English exam scores and are eligible for certain exemptions.
• DKM/DLKM/DVM candidates may be required to undergo a Bridging Programme as an additional requirement.

Programme Structure

Core

Year 1:

• Management
• Accounting for Decision Making
• Managerial Mathematics
• Managerial Statistics
• Fundamentals of Marketing
• English for Business Studies
• Entrepreneurship
• Advanced Managerial Statistics
• Fundamentals of Economics
• Principles of Finance
• Digital Transformation Technologies
• Critical Thinking and Applications in Management

Year 2:

• Elective 1
• Business & Society
• Global Management
• Business Law
• Project Management
• Production and Operations Management
• English for Business Communication
• Strategic Management
• Management of Technology
• Organizational Behavior
• TQM for Managers
• Business Analytics
• Analytical Programming

Year 3:

• Management Decision Science
• Industrial Training
• Research Methodology
• Leadership
• Psychology
• Human Resource Management
• Elective 2
• Elective 3
• Elective 4

Elective Modules:

• Global Marketing
• Leadership
• Small Business Management
• Change and Innovation Management
• Labour Economics
• Digital Media in Business
• Product Planning and Management
• Investments
• Seminar in Web Marketing
• Tourism Marketing
• Event Marketing
• Theory of Inventive Problem Solving
• Environmental and Resource Economics