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Diploma In Digital Marketing
About
The Diploma in Digital Marketing provides students with the knowledge and practical skills needed to succeed in the digital marketing field. The program covers marketing fundamentals, digital tools, content creation, SEO, SEM, and data analytics, blending interactive lectures, hands-on workshops, and real-world projects to ensure industry readiness.
Graduates are prepared for roles such as Digital Marketing Specialist, Social Media Manager, and Content Marketing Strategist. With a solid mix of theoretical knowledge and practical experience, they gain a competitive edge in the job market, ready to make meaningful contributions to any organization’s digital marketing strategies.
Key facts
| Qualification | Diploma |
| Study mode | Full-time, Part-time |
| Duration | 28 months |
| Intakes | January, May, September |
| Total estimated cost (local) | $ 5,950 |
| Total estimated cost (foreign) | $ 6,865 |
Subjects
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Marketing
Duration
28 months
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | $ 5,492 | $ 6,179 |
| Miscellaneous fees | $ 457 | $ 686 |
| Total estimated cost of attendance | $ 5,950 | $ 6,865 |
| Estimated cost per year | $ 2,550 | $ 2,942 |
Miscellanous fees explained
Local students
| Description | Amount |
|---|---|
| Registration Fees | $ 68-$ 228 |
| Administration& Resources | $ 114-$ 457 |
Foreign students
| Description | Amount |
|---|---|
| Registration Fees | $ 68-$ 228 |
| Administration& Resources | $ 114-$ 457 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Academic Requirements
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SPM / O-Levels:
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Pass SPM or equivalent with 3 credits in any subjects.
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STPM / A-Level:
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Pass STPM with a minimum GPA of 2.00 (Grade C) in any 1 subject.
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STAM:
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Pass STAM with at least Grade Maqbul (Pass).
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Certificate:
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Pass in a relevant Certificate with a minimum CGPA of 2.00.
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SKM:
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Pass SKM Level 3 in a related field.
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Others:
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Other equivalent qualifications approved by the Government of Malaysia.
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Language Requirements for International Students
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IELTS: Minimum score of 5.0.
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TOEFL iBT: Minimum score of 40.
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Pearson (PTE): Minimum score of 47.
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MUET: Minimum of Band 3.5.
Curriculum
Year 1
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Core Subjects:
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Introduction to Digital Entrepreneurship
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Fundamentals of Management
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Fundamentals of Information Technology
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Fundamentals of Marketing
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English for Business Purposes
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Introduction to Digital Marketing
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Creative Thinking in Digital Entrepreneurship
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Fundamentals of Business
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Business Communications
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Consumer Behaviour
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E-Commerce
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Microeconomics
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Business Law
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MPU Subjects:
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Philosophy and Current Issues / Bahasa Melayu Komunikasi 1
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Bahasa Kebangsaan A / Entrepreneurship Skills
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Year 2
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Core Subjects:
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Social Media Marketing
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Human Resource Management
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Business Ethics
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Business Statistics
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Organisation Behaviour
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Integrity and Anti-Corruption
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Digital Marketing Strategy
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Marketing Management
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Principles of Operations Management
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Macroeconomics
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Privatisation in Malaysia
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Financial Management for Digital Business
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Multimedia and Web Technology
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Business Plan
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