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Bachelor of Arts (Hons) Digital Media
About
Through a hands-on learning experience in the new world of media, the Bachelor of Arts (Honours) Digital Media program liberates the concept of digital and new media. The program seeks to develop digital and new media workers that are creative, accountable, and able to drive change in the content services industry through courses that offer a thorough grasp of the term "New Mass Communication."
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, June, August |
| Tuition (Local students) | $ 17,108 |
| Tuition (Foreign students) | $ 17,108 |
Subjects
-
Mass Communication & Media
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | $ 17,108 | $ 17,108 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | $ 17,108 | $ 17,108 |
| Estimated cost per year | $ 5,702 | $ 5,702 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Entry Level and Requirements
- Foundation : Completion of Foundation Programme, credit in English at SPM level
- Diploma : Completion of Diploma in relevant fields with minimum CGPA of 2.0, credit in English at SPM level
- UEC : 5Bs including English
- STPM : Grade C in 2 subjects or CGPA 2.00, credit in English at SPM level
- A-Level : 2 Grade Ds in 2 subjects or CGPA 2.00, credit in English at SPM level
- SACE : 5 subjects with ATAR of 55 and a credit in English at SPM level or its equivalent
- NSW (HSC) : 10 units of ATAR of 55 and a credit in English at SPM level or its equivalent
- Australian Year 12 : 4 or 5 subjects with ATAR or 55 anda credit in English at SPM level or its equivalent
- Australian Degree Transfer Programme (ADTP) : Completion of ADTP
- Matriculation/Pre-University : Completion of Matriculation/Pre-University programme with minimum CGPA of 2.0, credit in English at SPM level
- Others : Equivalent qualifications as recognised by the Malaysian Government
Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
Curriculum
Year 1
- Academic Writing
- Media Ethics
- Digital Images
- Digital Media and Society
- Digital Storytelling
- Introduction to Advertising
- Introduction to Broadcasting
- Introduction to Digital Media
- Introduction to Journalism
- Introduction to Mass Communication
- Principles of Public Relation
Year 2
- Advanced Photography
- Data Journalism
- Digital Event Management
- Digital Methods
- Digital Publicity and Media Relations
- Interactive Advertising
- Strategic Digital Communication
Year 3
- Advanced Video Production
- Development Communication in the Digital Era
- Digital Media Management
- Digital Portfolio 1
- Digital Portfolio 2
- Digital Post Production
- Documentary Film Production
Internship
Electives (choose two)
- Animation Creativity
- Foundations of Business
- Foundations of Marketing
- Radio and Podcast
- Web Design and Development with Multimedia
- Introduction to E-Sports
- Commentary on E-Sports Events
- E-Sports Club Operations and Management
MPU Subjects
1. Compulsory
- Appreciation of Ethics and Civilisations (Local Students) / Communicating in Malay 2 (International Students)
- Philosophy and Current Issues
- Integrity and Anti-Corruption
- Community Service
- Bahasa Kebangsaan A*
* For Malaysian students who do not have a credit in SPM BM.
2. Electives (choose one)
- Corporate Social Responsibility
- Design Thinking
- Presentation Skills