+60142521561
BA (Hons) in Business Management with a specialism in Business Analytics
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | March, May, September |
| Tuition (Local students) | $ 22,793 |
| Tuition (Foreign students) | $ 23,889 |
Subjects
-
Business, Management
About
This program is designed to provide students with:
- A strong understanding of the role and impact of analytics in business decision-making from multiple stakeholder perspectives.
- Practical knowledge of applying business analytics in key functional areas, including finance, accounting, marketing, and human resource management.
- Insight into contemporary and future business challenges where data-driven decision-making is essential.
- Essential professional skills such as business analysis, problem-solving, evidence-based communication, and the ability to conduct research on current issues in business analytics.
Admissions
Intakes
Fees
Tuition
- $ 22,793
- Local students
- $ 23,889
- Foreign students
Estimated cost as reported by the Institution.
Application
- $ 182
- Local students
- Data not available
- Foreign students
Student Visa
- $ 605
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
General Requirements
| DIRECT ENTRY TO LEVEL 1 OF THE DEGREE: | |
| STPM | • 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent. |
| A-LEVEL | • 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent. |
| UEC | • 5 Grade B’s in UEC with a Pass in Mathematics and English. |
| MATRICULATION/ FOUNDATION | • Passed Foundation programme (minimum CGPA of 2.0). |
| ENTRY TO LEVEL 2 OF THE DEGREE: | |
| DIPLOMA |
• Successful completion of the APU Diploma or |
* The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).
English Requirements
|
INTERNATIONAL STUDENTS |
• IELTS : 5.5 |
Curriculum
Year 1 Common Modules
- Introduction to Management
- Digital Thinking and Innovation
- Quantitative Skills
- Business and Communications Skills
- Business Economics
- People Management
- Accounting Skills
- Marketing
- Business Law
- Fundamentals of Entrepreneurship
Year 2 Common Modules
- Behavioural Science in Organisation
- Innovation Process
- Enterprise Resource Planning with SAP Platform
- Business Ethics and Governance
- Delivering Customer Value
- Business Research Methods
Specialised Modules:
- Operations Management
- E-Business Management
- Critical Thinking in Management
- Data Analytics in Accounting & Finance
- Data Management
Elective Modules (Choose 1):
- Managing Finance OR Financial Management
Internship (16 weeks)
Students will undertake an Internship/Industrial Training for a minimum period of 12 weeks to prepare them for a smooth transition from the classroom to the working environment.
Year 3 Common Modules
- Strategic Management
- Leadership Theory and Practice
- Venture Building
Specialised Modules:
- Data Strategy and Analytics
- Managing Change
- Asian Economics
- Investigation in Business Management
- Contemporary Management
- Global Marketing
- Business Management
- Project
Elective Modules (Choose 2):
- Behavioural Science & Marketing Analytics OR HR Analytics
- Strategic Marketing Planning OR International Strategic Management
MQA COMPULSORY SUBJECTS
- Appreciation of Ethics and Civilisation (M’sian Students)
- Malay Communication Language (Int’l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum