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Bachelor of Arts (Honours) in Advertising
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 4 years |
| Intakes | September |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | $ 51,546 |
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About
This programme aims to cultivate students’ creativity and design thinking. Through an in-depth understanding of the theory and principle in traditional advertising and the exploration of knowledge and application of transmedia and internet on advertising, students will be able to develop effective advertising solutions through the process of conducting research, analysis, implementation and evaluation. In additional to local market information, international elements would be also introduced to student through visiting or seminar for delivering the corporate information and practical knowledge taught by the speakers from the industry professionals. Practice makes perfect! We have a tight connection with industry practitioners for internship and we encourage students to excel their creativity through international competitions. Current students and alumni outshined in various local and international advertising competitions e.g. Red Dot Award, 4As Kam Fan Award.
Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- $ 51,546
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
International Students:
- Applicants with academic qualifications obtained in secondary or tertiary institutions outside Hong Kong will be assessed individually by the departments concerned.
- IGCSE, GCE, International Baccalaureate (IB) or other overseas qualifications which are comparable with the required levels of the Hong Kong Diploma of Secondary Education will be accepted.
- IELTS overall score at 6 or equivalent
Curriculum
Year 1 :
- Advertising & Marketing Principles
- Design Thinking
- Interface Design
- Storytelling
- Videography
- Semiotic
- Types & Images
- Media Aesthetics
- GE Core Module: English for Academic Studies 1
- GE Core Module: Chinese 1
- GE Core Module: Creativity & Innovation in Society
Year 2 :
- Corporate Identity & Branding
- Interactive Advertising
- Copywriting
- Games & Interactivity
- Consumer Behaviour
- Media Morality
- Animation
- Web Design
- GE Core Module: Technology, Society & Work
- GE Core Module: Entrepreneurial Mindset
- GE Elective Module 1
Year 3 :
- Digital Marketing
- Design Studio - Communication Strategy
- Design Studio - Advertising Strategy
- Collaborative Project
- Controversial Advertising OR Sensory Experience Design OR Art Direction in Photographic Media
- GE Core Module: English for Academic Studies 2
- GE Core Module: English for Professional Purposes
- GE Core Module: Chinese 2
- GE Elective Module 2
Year 4 :
- Design Studio - New Media Campaign
- Design Management
- Final Design Studio
- Dissertation 1
- Dissertation 2
- Mobile & Social Media Advertising
- Public Relations & Event Planning OR Green Propaganda
- GE Elective Module 3
- GE Elective Module 4
Remark : Students are required to take a Work-integrated Learning module upon completion of Year 1 and Year 2 curriculum.