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EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

+60142521561

EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

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Bachelor of Arts (Honours) in Advertising

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 4 years
Intakes September
Tuition (Local students) Data not available
Tuition (Foreign students) $ 51,521
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About

This programme aims to cultivate students’ creativity and design thinking.  Through an in-depth understanding of the theory and principle in traditional advertising and the exploration of knowledge and application of transmedia and internet on advertising, students will be able to develop effective advertising solutions through the process of conducting research, analysis, implementation and evaluation.  In additional to local market information, international elements would be also introduced to student through visiting or seminar for delivering the corporate information and practical knowledge taught by the speakers from the industry professionals. Practice makes perfect! We have a tight connection with industry practitioners for internship and we encourage students to excel their creativity through international competitions. Current students and alumni outshined in various local and international advertising competitions e.g. Red Dot Award, 4As Kam Fan Award.

Admissions

Intakes

Fees

Tuition

Data not available
Local students
$ 51,521
Foreign students

Estimated cost as reported by the Institution.

Application

Data not available
Local students
Data not available
Foreign students

Student Visa

Data not available
Foreign students

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

International Students:

  • Applicants with academic qualifications obtained in secondary or tertiary institutions outside Hong Kong will be assessed individually by the departments concerned.
  • IGCSE, GCE, International Baccalaureate (IB) or other overseas qualifications which are comparable with the required levels of the Hong Kong Diploma of Secondary Education will be accepted.
  • IELTS overall score at 6 or equivalent 

Curriculum

Year 1 :

  • Advertising & Marketing Principles
  • Design Thinking
  • Interface Design
  • Storytelling
  • Videography
  • Semiotic
  • Types & Images
  • Media Aesthetics
  • GE Core Module: English for Academic Studies 1
  • GE Core Module: Chinese 1
  • GE Core Module: Creativity & Innovation in Society

Year 2 :

  • Corporate Identity & Branding
  • Interactive Advertising
  • Copywriting
  • Games & Interactivity
  • Consumer Behaviour
  • Media Morality
  • Animation 
  • Web Design
  • GE Core Module: Technology, Society & Work
  • GE Core Module: Entrepreneurial Mindset
  • GE Elective Module 1

Year 3 :

  • Digital Marketing
  • Design Studio - Communication Strategy
  • Design Studio - Advertising Strategy
  • Collaborative Project
  • Controversial Advertising OR Sensory Experience Design OR Art Direction in Photographic Media
  • GE Core Module: English for Academic Studies 2
  • GE Core Module: English for Professional Purposes
  • GE Core Module: Chinese 2
  • GE Elective Module 2

Year 4 :

  • Design Studio - New Media Campaign
  • Design Management
  • Final Design Studio
  • Dissertation 1
  • Dissertation 2
  • Mobile & Social Media Advertising 
  • Public Relations & Event Planning OR Green Propaganda
  • GE Elective Module 3
  • GE Elective Module 4

Remark : Students are required to take a Work-integrated Learning module upon completion of Year 1 and Year 2 curriculum.

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