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Diploma in Marketing
About
Students who complete the Diploma in Marketing will have a thorough understanding of marketing principles. Analysing the client experience at every stage of the business transaction and looking at every facet of the company are essential components of effective marketing. A proficient marketer assists companies in recognising and comprehending their clientele and in creating concepts to convey the advantages and distinctive features of their goods or services.
Key facts
| Qualification | Diploma |
| Study mode | Full-time |
| Duration | 2 years |
| Intakes | March, August |
| Tuition (Local students) | $ 7,856 |
| Tuition (Foreign students) | $ 7,856 |
Subjects
-
Marketing
Duration
2 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | $ 7,856 | $ 7,856 |
| Miscellaneous fees | $ 1,398 | $ 2,864 |
| Total estimated cost of attendance | $ 9,254 | $ 10,720 |
| Estimated cost per year | $ 4,627 | $ 5,360 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Any of These:
i. Possess SPM with at least credit in 3 subjects
ii. Possess SKM Level 3 in the related field
iii. A Certificate (Level 3, MQF) in the related field with at least a CGPA of 2.00
iv. A pass in Sijil Tinggi Pelajaran Malaysia (STPM) with at least Grade C (GP 2.0) in any subject
v. A pass in Sijil Tinggi Agama Malaysia (STAM) with at least Grade Maqbul
vi. Other equivalent qualifications recognised by the Malaysian Government
Additional Information:
As required by the Malaysian Qualifications Agency (MQA), all students must undertake and pass the required general studies modules.
Curriculum
Business and Management:
- Business Law
- Human Resource Management
- Introduction to Business
- Organisational Behaviour
- Principles of Economics
- Principles of Management
Financial:
- Business Statistics
- Financial and Cost Accounting
- Financial Management
- Principles of Accounting
Information Technology:
- Business Information Systems
- Computer Applications
Language and Personal Development:
- Business English 1
- Business English 2
- Business Communications
- Critical and Creative Thinking Skills
Marketing:
- Consumer Behaviour
- Digital Marketing
- International Marketing
- Marketing Communications
- Fundamentals of Marketing Research
- Principles of Marketing
- Product and Pricing Strategies
- Retailing
- Sales Management
- Service Marketing