Bachelor of Mass Communication (Hons) – ODL

SEGi University’s Bachelor of Mass Communication (Hons) – ODL serves as a gateway to an exciting and impactful career in mass communication. This programme is designed to develop expertise in delivering information to large audiences through various media platforms, including newspapers, magazines, radio, and television.  SEGi University’s curriculum equips students with essential skills, techniques, and industry-specific knowledge to craft strategic solutions for modern business challenges in mass communication.

Tailored specifically for adult learners, SEGi University’s blended learning approach ensures flexibility, allowing students to study at their own pace, from any location, while effectively balancing work and personal commitments. Graduates receive a full SEGi University qualification equivalent to that of full-time students and have the opportunity to network with peers, share experiences, and build valuable professional connections.  This programme offers an in-depth exploration of mass communication, featuring nine elective subjects, seamless academic administrative support, round-the-clock access to a digital library, and complimentary access to over 200,000 online courses.   Additionally, SEGi University’s ‘Industry into Classroom’ initiative enables students to participate in real-world industry projects, guided by both academic professionals and industry experts, ensuring a practical and immersive learning experience.  

Graduates of this programme can pursue careers as journalists, corporate communication executives, public relations executives, advertising executives, content creators, copywriters, media planners, television presenters, or radio presenters.

Any one of these:

• Pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent
• A pass in STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent
• A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR
• A Diploma in Media and Communication or its equivalent
• Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent.

Note: The requirement for credit in English subject at SPM level for candidate in category (i), (ii), (iii) and (v) can be waived should the qualifications contain English subject with equivalent/higher achievements’.

English Proficiency Requirements (International Students):

• Test of English as a Foreign Language (TOEFL) score of 500 OR International English Language Testing System (IELTS) score of 5.0 OR its equivalent is needed.

Remarks : Each candidate will be accessed individually.

Modules:

• Understanding Broadcasting
• Understanding Journalism
• Communication English
• Understanding Public Relation
• Integrated Marketing Communication
• Corporate Communication
• Creative Writing
• Media Technology & Practices
• Understanding Advertising
• Psychology in Communication
• Managing Media and Business
• Social Media and PR Practices
• Sociology of Media & Culture
• Public Opinion and Propaganda
• Mass Comm. & Stories of Mass Media
• Media Law, Power & Public Opinion
• Creative & Innovative Publishing
• Theory and Principles of Communication
• Business Ethics
• Environmental Management & Technology
• Entrepreneurship Development
• Communication & Campaign Management
• Research Methods
• Media Relations and Publicity (PR)
• Industrial Training
• Research Project
• Public Relations and Media Writing (PR)
• Strategies and Practices in Public Relations (PR)

Mata Pelajaran Umum (MPU):

• TITAS / Bahasa Melayu Komunikasi 2
• Hubungan Etnik / Pengajian Malaysia 3
• Bahasa Kebangsaan A / Effective Listening
• Personal Health Management
• Pengurusan Ko-Kurikulum