Bachelor of Marketing (Hons.)

The three-year specialised programme focuses on the latest trends through relevant and up-to-date courses which are in line with the digitalized trends within the industry. Students are nurtured with an in-depth understanding of the marketing concept, while supplemented with the fundamental and practical knowledge in creating online and offline marketing strategies for local and overseas settings.

Career Prospects:

• Marketing Manager/Executive
• Social Media creator/administrator
• SEO executive/specialist
• Marketing analyst
• Content marketer
• Digital strategist
• Product Specialist/Executive
• Brand Manager
• Public Relations Executive
• Corporate Communications Executive
• and many more.

1. Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
2. Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
3. Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
4. Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
5. Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;

For Bachelor of Digital Enterprise Management (Hons) :

Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English OR a minimum of Grade C in SPM/O-Level Mathematics and English or equivalent; OR

1. Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00; OR
2. Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.*

Note:

The requirement to Pass Mathematics and English Subjects at SPM Level can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.

Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.

Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.

(English subject requirement does not apply to international students since they are required to meet certain scores of international English examination and privileged with certain exemptions)

* DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

Core Subjects

Year 1

• Accounting for Decision Making
• English for Business Communication
• Principles of Finance
• Managerial Mathematics
• Fundamental of Marketing
• Digital Transformation Technologies
• Managerial Statistics
• English for Business Studies
• Critical Thinking and Application in Management
• Fundamentals of Economics
• Management
• Elective
• Character Building
• Fundamentals of Digital Competence with Basic
• Programming
• Character Development
• U3

Year 2

• Business Law
• Organizational Behaviour
• Mobile App Design & Development
• Strategic Marketing
• Media Publishing & Corporate Design
• Consumer Behaviour
• Integrated Marketing Communications
• Human Resource Management
• Business Analytics
• Web Design
• Marketing Research
• Digital Marketing
• Brand Management
• Elective
• U1
• U2

Year 3

• Global Marketing
• Sales & Professional Business Marketing
• Innovative Product Marketing
• Capstone Project
• Social Media Marketing
• Industrial Training
• Elective
• Elective
• U1
• U4

Elective Modules
The 4 elective courses (total 12 credit hours) are to be chosen from any courses offered by FOM or other faculties except courses offered to Bachelor of Accounting (Hons). The following list are recommended:

• Entrepreneurship
• Relationship Marketing
• Retail Marketing
• Event Marketing
• Leadership
• Services Marketing
• Psychology

*Open electives (subjects from other faculties) are also offered for students to consider*

University Subjects

• U1 : Philosophy and Current Issues
  • Appreciation of Ethics and Civilizations
  • Bahasa Komunikasi 2 (for international students)
• U2/U3: Integrity and Leadership (for international students)
• U4 : MPU34xx