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Bachelor in Marketing
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, April, June, July, August, September |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | Data not available |
Subjects
-
Marketing
Advertisement
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | Data not available | Data not available |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | Data not available | Data not available |
| Estimated cost per year | Data not available | Data not available |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Candidates must meet the following:
- STPM (with 2 principal passes), A-Level or Diploma
- Completed Foundation Programmes, Matriculation, Pre-University Studies
- Other equivalent qualifications
Curriculum
Key Subjects
- Basic Academic Reading & Writing
- Contemporary Business
- Mathematics for Business
- PC Competency
- Management & Theories Practices
- Organisational Behaviour
- Introduction to Financial Accounting
- Statistics for Business
- Advanced Business Communications Skills
- Principles of Marketing
- Consumer Behaviour
- Advertising Management
- Marketing for Service Industry
- Intermediate Academic Reading & Writing
- Microeconomics
- Fundamentals of Financial Management
- Sales Methods & Techniques
- Entrepreneurship
- Supply Chain Management & Purchasing
- Customer Relationship Management
- Effective Communication Skills
- Business Research Methodologies
- Advanced Academic Reading & Writing
- Management of Selling
- Human Resources Management
- "New Product Development & Brand
- Management"
- International Marketing
- Marketing Management
- Technical Writing
- Pricing Management
- Integrated Marketing Communications
- "Marketing for Entrepreneurs & Small
- Businesses"
- "Business Marketing & Key Account
- Management"
- Marketing Strategy
- Business Ethics
- E-Marketing Management
- Marketing Plan Project
- Creative Problem Solving
- Bina Insan/Diri (Fieldwork)
- Practicum