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Master of Business Administration in Business Analytics
About
This programme is designed to equip professionals with the skills needed to navigate the complexities of digital transformation. Participants will develop the ability to analyze data from a management perspective, enabling them to make data-driven decisions and solve business challenges effectively. Additionally, they will gain a comprehensive understanding of how analytics can enhance decision-making processes within an organization.
Benefits of the Programme
Upon successful completion of the programme, participants will gain a competitive edge in the job market by acquiring specialized skills in business management and analytics. They will develop expertise in behavioural science and marketing analytics, utilizing business intelligence tools to track user preferences and strategically target potential customers. This knowledge can be applied to drive sales, expand market reach, and improve business performance.
Participants will also learn to apply advanced analytics tools and techniques to extract valuable insights and make informed business recommendations. The programme prepares individuals for leadership roles that require data-driven decision-making and strategic planning. Additionally, it enhances their ability to improve business processes, operations, and strategies through the effective use of analytical tools.
Beyond technical skills, the programme fosters critical thinking and communication abilities, enabling participants to engage effectively with different audiences using a variety of communication methods. They will also develop independent learning capabilities, taking responsibility for their continuous professional growth. Furthermore, the programme encourages innovative problem-solving skills, equipping individuals to tackle complex business management challenges and apply strategic management knowledge effectively.
Who Should Attend?
This programme is designed for managers and professionals who want to leverage data analytics to make more informed decisions and enhance their organization’s performance. It is particularly suitable for individuals looking to advance their skills in data analytics and its application in business. Participants will gain insights into the intersection of business strategy, digital technologies, and data analytics, enabling them to harness the power of technology and data to thrive in today’s digital business environment.
Key facts
| Qualification | Master's Degree |
| Qualification Subtype | Master of Business Administration (MBA) |
| Coursework / Research | None |
| Study mode | Full-time |
| Duration | 1 year |
| Intakes | May, August, December |
| Tuition (Local students) | $ 7,849 |
| Tuition (Foreign students) | $ 8,751 |
Subjects
-
Business
-
MBA
Duration
1 year
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | $ 7,849 | $ 8,751 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | $ 7,849 | $ 8,751 |
| Estimated cost per year | $ 7,849 | $ 8,751 |
Miscellanous fees explained
Local students
| Description | Amount |
|---|---|
|
Library Deposit
(refundable)
Payable for the use of library facilities and is refundable on completion of studies. |
$ 112 |
|
Engineering Laboratory Deposit
(refundable)
Payable for the use of the Engineering laboratory facilities and is refundable on completion of studies. |
$ 112 |
| Enrollment Fees | $ 180 |
Foreign students
| Description | Amount |
|---|---|
|
Application & Student Visa Fees
STAGE 1 (Payable upon acceptance of offer) RM 2,650 (approx. USD 620)* is payable when you have accepted the offer. This fee includes Visa Processing Fees by Education Malaysia Global Services (EMGS) and APU/APIIT Application & Processing Fees. This also entitles you to airport assistance and transfer to the University/accommodation upon first arrival in Malaysia. Please note that this Fee is non-refundable once the offer has been accepted. STAGE 2 (Payable upon Student Pass Visa Approval) RM 1,500 (approx. USD 350)* is payable once your Student Pass is approved. This fee includes the post-arrival processing fee, EMGS medical check-up in Malaysia, Medical Insurance for a year, i-Kad (International Student Card issued by Immigration Malaysia) charged to ALL International students in Malaysia, Electronic Visa Approval Letter (eVal), and the Student Pass Fees for one-year. The i-Kad issued by Immigration Malaysia will enable students to avoid having to carry their passports around for identification purposes and will be tied to their Student Pass Validity and will be re-issued at visa renewal. Please note that this Fee is non-refundable once the Student Pass Visa Approval Letter (VAL) has been issued by EMGS. |
$ 936 |
|
International Student Registration & Administrative Fees
A fee of RM 5,000 is payable as registration & administrative fee for International Students. The Fees includes Student ID Card Fee for the duration of the course. |
$ 1,127 |
|
Library Deposit
(refundable)
Payable for the use of library facilities and is refundable on completion of studies. |
$ 112 |
|
Engineering Laboratory Deposit
(refundable)
Payable for the use of the Engineering laboratory facilities and is refundable on completion of studies. |
$ 112 |
| Personal Bond (refundable) | $ 225 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
GENERAL REQUIREMENTS
- Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
- Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
- Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
- Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.
ENGLISH REQUIREMENTS
- IELTS : 6.0
Curriculum
Pre-Requisite Modules (For Non-Business Students)
Duration: 1 month (Full-time) / 2 months (Part-time)
- Managing People
- Understanding Customers
- Managerial Finance
- Business Environment & Strategic Planning
Core Modules
- Organisational Behaviour
- Accounting & Finance for Managers
- Managerial Economics
- Technology Management
- Global Strategic Management
- Human Resource Management
- Statistical Decision Making
- Research Methodology
- Entrepreneurship
- Digital Marketing Tools and Trends
- Project
Specialisation Modules
- Business Intelligence Systems
- Big Data Analytics and Technologies
- Time Series Analysis and Forecasting
Project
- You will be expected to conduct effective research in relation to your area of specialisation (Business Analytics) for both academic and industry purposes.
- Either route will require you to plan and conduct an effective individual research and analysis.
- The research will lead to a significant academic paper, consultancy report, or case history in relation to an aspect of business.